Research On Internet Audio Knowledge Payment Phenomenon From The Perspective Of Media Economics

The rapid development of Internet technology has brought a whole new shape to the dissemination of knowledge,which has reduced the cost of knowledge sharing and at the same time has caused a great surplus of knowledge and information.Knowledge products based on internet users' thinking have come into being.The knowledge platform has brought them together and explored different paths of commercialization.From the perspective of media economics,this article discusses the profit model of the internet knowledge payment industry through two successful platform cases in the industry,namely,Ximalaya FM and Dedao.Through the review of the generation and development of Internet knowledge sharing behavior,it is believed that the advancement of network technology has promoted the generation of knowledge sharing behavior,and then gradually developed a cross-category knowledge product provided to users on the Internet,and the knowledge platform served as a user.The "gatekeepers" of vast amounts of knowledge and information.By summarizing and analyzing the production and operation practices of audio knowledge payment products,it is believed that the current producers of Internet knowledge payment products mainly undertake three tasks: knowledge innovation,knowledge summarization and knowledge product brokerage,while the platform mainly consists of products and users.The two dimensions are differentiated operations to complete the provision of knowledge products and services.This study believes that network technology has given knowledge producers the possibility of being independent of the organization's production and profitability.The profit model of Internet paid content products has surpassed the “secondary sales” of traditional media organizations,and producers and platforms have sold products/value-added.The “three sales” of services,advertising influence,and community influence will ultimately achieve profitability.Finally,this article reflects on some of the issues that accompany the current popular knowledge payment phenomenon.The difference between the knowledge consumption and the commodity consumption is that the former user has a longer link from paying to gaining effect.After the payment,the user must continue to spend time and energy to digest the knowledge product,so that the current knowledgepaying user has a high subscription,Open rate is low.This article argues that there are two countermeasures against the use of knowledge-paid products: the establishment of knowledge systems and the conceptualization of tools.Knowledge consumer education should be incorporated into the overall planning of the knowledge payment industry,and then build a more valuable industry system together with knowledge producers and knowledge platforms,and even change the logic of future knowledge dissemination.