The Research On Profit Model Of Newspaper On The Basis Of The Mobile Phone Media Platform

With the rapidly development of the mobile communication technology and the digital technology, the new media are emerging and impact the traditional media with unprecedented momentum. On this situation, whether newspapers, radio, television, or the Internet that is in boom situation have suffered a huge impact, while they also continue to explore the new business and operation forms in order to be survival and development in the competition.As the traditional media, newspapers has been actively seeking new manner to develop newspaper confronting the impact of new media. The appearance of the mobile media and the innovation of the mobile media business form has won the favor of the current consumers and expanded the audience of mobile media. On the situation of the strongly development of the mobile media, the continuous loss of the newspaper's audience lead to decline the newspaper advertising and the business environment deteriorate further. With the reform of the media system, the media business environment has changed. Thus, the management of media and achieve the ultimate profit of has been a priority. As a mass media, the newspapers want to survive and develop on the situation of fierce competitive environment and the impact of new media, not only need to create the business forms, but also actively seek new profit model.This paper attempts to explore the background of the flourishing of mobile media and analysis the concepts of the mobile media as beginning. Then analysis the feasibility factors of the newspaper's development with fusing mobile media platform; Final,it references the business models of economic, then propose the profit model of newspaper which fuse the mobile media platform on the basis of case studies of the mobile media of China, Japan and South Korea media. The profit model mainly includes reading mode, advertising model and business model. The reading model includes free reading model and paid reading model; Advertising model includes the layout advertising, searching advertising and order advertising;Business model includes the distribution model, marketing model and searching address in mobile Internet.