The People's Daily Reports On The Issue Of The Craftsman Spirit And The Strategy Of Its Construction

After the craftsman spirit was included in the report on government work in 2016,the People's Daily has increased its coverage of the issue of craftsman's spirit,creating a culture of learning that promotes the spirit of artisans and the spirit of artisans.Based on the theory of Agenda Setting,this paper interprets the theme report and Construction Strategy of the craftsman spirit in 2015,2016 and 2017 according to the theory of agenda setting.This paper first summarizes the background and significance of the research on the craftsman spirit,combs up the literature related to the craftsman spirit,then analyzes the topic report and construction strategy of the artisan spirit in the People's Daily,finally,on this basis,the paper examines the topic report and construction strategy of the People's Daily's craftsman spirit.This article mainly adopts the literature research method and the Content analysis,and the system combs the reports of the craftsman spirit of the People's Daily for the years 2015,2016 and 2017,an analysis of news headlines,coverage,number of stories,total number of stories,reporting styles,sources of reporting,whether or not images are included in news stories,the types of images that accompany them in the news reports,the inclusion of the word "artisan spirit" in the headlines,and the frequency of words,therefore thinking about the study of the People's Daily on the issue of the craftsman spirit and the construction strategy.