Research On Innovation Communication Of Craftsman Spirit In The Series Of Micro-documentary "Great Craftsman"

The documentary is a documentary video art that presents the typical characters and events in real life after processing.This unique video presentation method can dig deeper into the real people and the real thing under the premise of caring for social reality.The spiritual and cultural connotation displayed to meet the spiritual and cultural needs of the broad audience.In the context of the development of mechanization and intelligence in industrial production,machine production has gradually replaced traditional handicraftsmen engaged in traditional handicraft production.In the past,the craftsmanship spirit that was believed and adhered to by the broad masses of laborers gradually faded in the modern society with material desires.The craftsman spirit is a lofty pursuit of value,which can get rid of the impetuous atmosphere of today's society.For the Chinese dream of the great rejuvenation of the Chinese nation to be successfully realized,it is necessary to promote the craftsmanship spirit in the whole society,and let the craftsmanship spirit lead the workers of the new era to continue to forge ahead and create a happy life.As the popularity of the artisan spirit continues to rise,there are endless do cumentaries about the spread of the artisan spirit,such as the large-scale traditio nal documentary films such as "Great Country Craftsman","Inheritance","I am r epairing cultural relics in the Forbidden City" and "The Palace 100" Short-length micro-documentaries such as " Great Craftsman ".The micro documentary came i nto being in the context of new media.As a short and sophisticated documentar y form,the micro documentary has both authenticity and flexibility.In terms of content,micro-documentaries are concise and concise,and can better dig and con vey the core content of the craftsman's spirit.From the perspective of communic ation methods,micro-documentaries focus on new media communication channels which is more in line with the fragmented viewing habits of modern audiences.Traditional large-scale documentaries are also more diverse.Therefore,micro-docu mentaries can effectively make up for the shortcomings of traditional large-scaled ocumentaries in spreading the artisan spirit,and provide a continuous source of power and support for promoting the artisan spirit and spreading the artisan cult ure in the new era.Therefore,studying the innovative communication strategies of micro-documentaries on the craftsmanship spirit can find an effective way to spread the craftsmanship spirit in the new period,and provide a good direction f or the future production of documentaries that spread the craftsmanship spirit.This article takes the series of micro-documentaries "Great Craftsman" as the research object,focusing on how the excellent documentary "Great Craftsman" innovates and spreads the craftsman's spirit in all aspects.The research content mainly includes the following parts: First,analyze the current background and development process of micro-documentaries,and study the characteristics of micro-documentaries and the status quo of communication of craftsmanship under the background of new media.Next,it analyzes the innovative construction of the craftsman's spirit from three aspects: shaping the image of craftsmen,inheriting the art of craftsmen,and expressing the mood of craftsmen.Then,it interprets the communication innovation strategy of the documentary and analyzes the communication of the craftsmanship spirit of the micro-documentary "The Great Craftsman" by the "Lasswell's 5w Communication Model" from the aspects of the communication subject,communication audience,communication content,communication channels,and communication effects.Explore how to realize the effective and innovative communication of the artisan spirit in the new media environment,so that the artisan spirit can penetrate the hearts of the people through the way of documentary communication.Finally,the significance of innovation and dissemination of the craftsman spirit is analyzed from three aspects: national level,social level and personal level.