Development Strategy Of Investigation Report Of Party Newspaper In Mobile Internet Environment-Taking People's Daily People's Eyes As An Example

Under the background of the strong impact of new media on traditional party newspapers and the public clamor of hot events,there are few reports with professional quality.In order to tap the potential of content production,improve the quality of original news and consolidate the core competitiveness of traditional media,people's daily launched the reporter survey edition in January 2015,and coordinated resources to create the in-depth report column people's eyes.The column takes into account the social hot topics and the "cold" topics in the selection of topics,and has a sense of overall situation;discusses problems from a constructive perspective in the guidance,focusing on drawing inferences from one instance;obtains first-hand materials from field survey in the interview,based on the awareness of quality products;pursues the exquisite text in the writing,and takes "theme eventualization,event storytelling,story characterization,character fatalism" as the writing standard,strong With the help of media integration,we can broaden the forms of expression and communication channels.Its practical activities provide a sample reference for the investigation report of the party newspaper.Today,with the prosperity and development of the mobile Internet,the investigation report of the party newspaper should pay attention to the multi-dimensional balance,enhance the brand competitiveness,achieve the balance between the political height and the perspective of the common people,and the balance between the strength of disclosure and the positive guidance;build the excellent investigation report with the help of the resource advantages of the party newspaper,so as to always maintain the credibility and expand With the help of new media and new technology,we can enrich the forms of investigation reports in the mobile Internet environment.Through sorting out and studying the contents of the party newspaper in the past five years,summarizing its reporting characteristics,and making in-depth analysis,we hope to provide reference for the development of the party newspaper investigation report in the current social environment,and look forward to seeking the breakthrough path of the partynewspaper investigation report in the mobile Internet environment.