China National Image Construction Of The People's Daily Overseas Edition

With the development of globalization,national image has become an important index to judge the competitiveness of a country.With the continuous improvement of China's economic strength and international status,the government has paid more and more attention to the construction of national image.However,many international people still have misunderstandings about China's national image.Therefore,how to build a country discourse system by strengthening mainstream media construction is the key point of this research.As one of the mainstream media in our country,the overseas edition of People's Daily has the responsibility of delivering the voice of China and serving the world's people.It reported attitude and tendency,representing the Chinese attitude and tendency in international society,has a high degree of authority and political,to clarify the negative news about China international and national image maintenance plays a major role.As the mainstream media of the People's Daily overseas edition,how to construct the national image through external reports is a proposition that needs to be confirmed.One Belt And One Road,as an important foreign development plan in China in recent years,provides an important historical opportunity for the international communication of national image.Based on the "People's Daily overseas edition" "area" of the relevant report content analysis as a case,the coverage of the source,quantity,layout,subject matter,theme,topic,etc for statistical data,through content analysis and discourse analysis,the People's Daily overseas edition ","area" reported the characteristics and the construction of the strategy of national image,and summarizes the reports of the responsibility of peaceful,democratic China,China's mutually beneficial and win-win development,active and friendly China,open inclusive image of the charm of China.Shortcomings existing in the final analysis report,and put forward the thinking and enlightenment of our foreign media construct the national image,to form the infectious,attraction,the propagation force and influence of discourse system,a country dominated in the national image creation.