Chinese Media Construction Of The Country's Image

In the global environment of globalization,a country can only keep up with its own soft power to keep up with the requirements of the development of the times and lead the world.Faced with the ever-changing international situation,our country's party and government also attach more and more importance to the country's soft power.As the country's image is an important part of the country's soft power,only a good national image can attract the attention of the world and enhance the exchanges between countries' cooperation.Therefore,with the increasing significance of the national strategic image and the actual needs of the country,China has also timely raised the requirements for enhancing communication capabilities,positively affecting international public opinion,and establishing a good image of the country.With the need for international communication has increased and overseas Chinese media have become an important bridge at home and abroad.In recent years,the mainland Chinese language of Chinese media has become more concentrated,not only in terms of style,style,and typographic style,but also more ideologically tolerant and be able to disseminate information objectively,neutrally,and positively.<People's Daily Overseas Edition>is mainly targeted at overseas readers.It has become a window for the world to understand China and China to understand the world,and to communicate important links and bridges at home and abroad.It has considerable influence.The objective existence of a country and its various national activities will inevitably leave a certain impression in the minds of the public at home and abroad and receive corresponding evaluations.Therefore,the national home field diplomacy is of great significance to shaping the national image.The "Belt and Road Forum for international cooperation" was helded in Beijing from May 14th to 15th 2017 is one of the important home-based diplomatic activities in China in 2017,which is of great significance for promoting international and regional cooperation.Therefore,this article takes<People's Daily Overseas Edition>as the research object,selects important events of the "Belt and Road Forum for international cooperation" as a case study,uses content analysis methods,summarizes the characteristics of the report of<People's Daily Overseas Edition>and how to construct the country's Image,In addition,in order to better analyze the strengths and weaknesses of the Chinese media in shaping the country's image,I've also conducted the only overseas Chinese newspaper<Singapore Lianhe Zaobao>published in major cities of Chinese mainland,as well as the well-known Chinese-language media<China Press USA>.Through comparative analysis,it was found that the media,in shaping the national image,followed the highest standards of national interest and was good at using the "he-plastics"method.It used reports and viewpoints of foreign media in reports to increase the credibility of this report.Therefore,it is concluded that in the future,the media of our country will enlighten us in shaping the national image.In the face of major events,we must seize the opportunity of reporting and guide public opinion.We must also seize the psychology of the audience and use powerful national symbols to disseminate forcefully.It is hopeful that China's media will have a certain degree of reference in shaping the national image in the future.