The Research On National Image Construction Of China's External Reporting

With the rapid development of economic globalization and information technology, the national image has become an important part of the country's external competitiveness and national soft power, its the strategic significance and reality value need to be highlighted, and related research about national image has become the focus of domestic and foreign in the scholar fields. As China entered a new development period, and the international status and international influence continues to increase, the government has more and more national image consciousness, to do a good job of foreign communication, and to build a good national image. "One Belt And One Road", as a major initiative of China's active diplomatic strategy from 2013 to 2015 year, if it has a successful implementation of the step will not, it also has attract the attention of the world, and become the focus of international concern. Now domestic and foreign media both have pay high attention to this event. Through the research about external reports from media, it can help establish China's national image and enhance international discourse right."People's Daily Overseas Edition" is the central authorities news paper sponsored by "People's Daily" issuing towards the global. It has many overseas readers, to become a window that the world understand China and China understand the world, and also be link and bridge that can communication and cooperation between the home and abroad. Therefore, this article chose two years reports on "One Belt And One Road" of "People's Daily Overseas Edition"(9.1,2013-8.31,2015) not only can be present characteristics of the reports and our national image more comprehensively and objectively, but also lay a solid foundation for China's media doing profound external reporting.This article selects 334 reports as the effective research samples, which is divided into five parts. The first part introduces the related theories of Journalism and communication, research methods and sampling method of this paper; the second part made a statistical analysis for the reporting content of samples, including the number of reports, topics, themes, layout, genre, sources, sources of report and "Wang Hai Lou" comments column related reports, using the methods of content analysis and discourse analysis sum up the reported characteristics and how to present the national image; the third part summarizes the national image of the reports from four aspects, complementary and mutually benefit, insisting on economic image of communicating and cooperative, transparent and open, insisting on the political image of peaceful and developmental, inclusive and exchange each other, insisting on the cultural image of heritable and innovative, positive and initiative, insisting on diplomatic image of joint discussion and win-win; the fourth part to put forward the strategies and suggestions for the national image, which it includes tell a good story of the Silk Road and spread China's sound, concerning outside of speech and setting up the opinion platform, reports should be objective and balanced, can not avoid the important and dwell on the trivial, enhancing the agenda setting and changing the discourse system, complying with the media environment and strengthening media convergence; the last part obtains enlightenment on the constructing national image of external reporting in China to make the world know China, and introduce China to the world.