A Study On The Discourse Of News On The Belt And Rode By The People's Daily Overseas Edition

Since the "One Belt,One Road" initiative was put forward,the Chinese government has given the ancient Silk Road a new era connotation,linking China's opportunities with the common development of the world,building a closer community of interests,and providing a common development for a better world.New ideas and new paths.At the same time,after the “Belt and Road Initiative” initiative was launched,the media began to follow up the relevant reports of the “Belt and Road” and played a significant role in promoting information communication and policy practice.As the mainstream official media for overseas Chinese,such as overseas Chinese,overseas Chinese,Hong Kong,Macao and Taiwan compatriots,Chinese students and staff abroad,and friends from all walks of life who care about China,People's Daily Overseas Edition occupies an important position in external communication.It pursues the purpose of serving the readers at home and abroad and serving as the readers' close friends.the "People's Daily Overseas Edition" made a lot of reports around the "Belt and Road".In the report of the past five years from September 7,2013 to September 7,2018,there were6,234 reports on the content of “Belt and Road”,and 741 articles on the theme of “One Belt,One Road”.It fully reflects the importance attached by the People's Daily Overseas Edition to the “Belt and Road” report,and follows the central policy and the trend of the times.This study adopts Fairclough's three-dimensional discourse theory as the research framework,and applies the discourse analysis method of text level in Van Dick's news discourse,combined with content analysis method,case analysis method and literature research method to the people.In the overseas edition of the Daily News,from July 7,2013 to September 7,2018,741 reports on the theme of “One Belt,One Road” were used as research samples,and the various levels of the news of the “One Belt,One Road” news discourse were reported to the newspaper.Analysis of structure,discourse style and rhetorical use as well as discourse practice and social practice.Exploring how the People's Daily Overseas Edition won the “One Belt,One Road” national discourse power and concluded that:First,the media must accurately grasp the characteristics of the external environment in the moment and correctly analyze the constraints of internal conditions,and correctly position the media.Second,in the face of the domestic and international audiences of the complex and largenumber of People's Daily Overseas Edition,it is necessary to formulate a set of effective communication strategies,including reporting forms and reporting topics,in conjunction with the “Belt and Road” reporting of expected goals and implementation environment.Reasonable planning and arrangement for reporting styles and other aspects.Third,historical and cultural-themed reports play a significant role in achieving cultural resonance in the audience.At the same time,in the report,it is also necessary to arrange the reports on the theme of the report in a reasonable manner,appropriately increase the coverage of social topics,and promote the achievement of emotional resonance.Fourth,China's mainstream media needs to commit to constructing innovative discourse to strengthen international consensus,and the path of constructing innovative discourse needs further research.