Research On The Construction Of Overseas Chinese Image In The International Edition Of People's Daily Since The 19th CPC National Congress

As an important official outreach window of the Communist Party of China,since its inception in 1985,The International Edition of People's Daily has been committed to communicating with the Chinese and foreign communities.It has published a large number of related reports.Since the 19 th National Congress,the Party Central Committee has attached great importance to the international spread of Chinese culture and national image.As an important carrier for spreading Chinese culture and establishing China's national image,overseas Chinese have become one of the important tasks of The International Edition of People's Daily.Under the background that the current western film and television and literary works are biased towards the negative image of overseas Chinese,The International Edition of People's Daily constructs a positive image of overseas Chinese and has a very significant practical significance: in political life,it can promote communication between countries.Eliminate misunderstandings and improve the image of the country;on the economic level,it can create overseas Chinese brands,and reduce the resistance to enter overseas markets while attracting foreign investment;in cultural life,the image of good overseas Chinese can enhance Chinese culture.Influence,promote the inheritance and development of culture,and bring the Chinese nation together,and finally achieve the effect of improving the soft power of the country.Since the 19 th National Congress,The International Edition of People's Daily have been constructed four types of overseas Chinese,such as Cultural messengers of friendly exchanges,promoters of economic development,elites in the field of political science and technology,and overseas Chinese in history.Its main construction strategy is to follow the positive report and pay attention to the agenda.We choose a large number of typical people to report and use the group effect to expand the scope of radiation.In specific methods,it pays attention to special editions and series of reports,and uses genres such as communication and close-up,and selects languages and pictures to vividly tell the stories of overseas Chinese and Chinese,express the characteristics of characters,present the details of the characters,and enrich the cultural connotation.In the process of constructing the image of overseas Chinese,The InternationalEdition of People's Daily also has many problems.Such as: the image type is not comprehensive,lack of targeted coverage of specific groups and the use of network technology in reports.The International Edition of People's Daily only firmly grasps its own advantages,makes good use of its own platform,and makes more targeted reports under the policy support,taking the impact of the Internet as a new opportunity,fully applying Internet technology to paper media,and drawing on other The advantages of the platform can shape the image of overseas Chinese who are closer to life and ultimately achieve better communication results.