Study On The Application Of Flattened Illustration In Rice Packaging Design Of LIANGWUJI

The flat design was originally promoted by Microsoft,and was first applied to the design of interactive interfaces.The core of the design was to highlight the functions and make the design simple and simple.The flat design gives a simple but not simple,beautiful,stylish and eye-catching visual experience.In recent years,the flattened illustration form developed from the flat design has been widely used in packaging design.The application of the flat illustration form in packaging design enhances consumers' willingness to purchase goods,helps to improve the market competitiveness of goods and the popularity of goods,and brings commercial value to enterprises.Rice is one of the traditional staple foods in China.The design style of rice packaging in today's market is single,it is difficult to highlight the brand personality,and it is unable to reach the increasing aesthetic level and consumption level of consumers.This article mainly describes the application of the flat illustration form in the "good collection" rice packaging design from three parts.The first part: mainly from the background and the status quo at home and abroad,to analyze the problems existing in China's rice packaging industry,and to determine the purpose and significance of the flat illustrator in the "good collection" rice packaging design research.The second part: the research of the topic,the concept of flat design,flat illustration form and the packaging trend of flat illustration style,thus establishing the brand connection with “good collection”.The third part: the application of flat illustration form in the packaging design of "good collection" rice,according to the analysis of one part and two parts,introduces the design positioning and creation process of the "good collection" brand rice packaging,and the research results of this topic.