Design And Application Of Situational Illustration In Packaging Of Bestore

With the development of economy and the continuous improvement of living standard,people begin to pay attention to the double satisfaction of material and spirit from meeting the needs of life.At the same time,with the increasing variety of commodities,the phenomenon that illustration is applied in packaging is becoming more and more common,especially in food packaging.Illustration has a variety of design forms,including scenarios illustrated this by decorative graphics art expression form,containing story scene in recent years favored by consumers,by hand or using computer graphics technology,get rid of the representational physical illustration of oneness and boring sex,to a certain extent brought food packaging design more rich and colorful visual effect.The application of situational illustration in food packaging design can not only fully convey the product category information,show the cultural story and connotation of the commodity,but also make the brand concept deeply rooted in the people’s mind.On the other hand,scene illustration,combining emotion with scenery,is to inject emotion into commodities,so that the products have personalized charm,so as to achieve the resonance with consumers.This article USES the scene illustration design in the food packaging as the main research object to carry on the theory research and the discussion.First of all,this paper makes an in-depth analysis of the current situation and trend of the application of situational illustration in food packaging design,and summarizes the special humanistic value,aesthetic value and commercial value of the application of situational illustration in food packaging.Secondly,it summarizes the design principles and creation methods of situational illustration in food packaging design.Finally,it elaborates on the specific practice of situational illustration in the packaging design of liangpin shop and summarizes and prospects the application and development of situational illustration in food packaging design.Scene illustrations because of its unique artistic form in the food packaging design occupies a more and more important position,its development trend to be reckoned with,and it will be of goods and people’s spiritual needs links up,the full of stories and anthropomorphic,materialized,emotional expression brings a sense of identity and belonging,let people in a noisy in the realistic society the spirit of enjoyment and mental pleasure.At the same time,the use of scene illustration in food packaging can also help improve brand recognition,promote the promotion of brand image,and highlight its unique cultural and artistic charm.