Research On The Packaging Design Strategy Of Guilin Rice Noodle Brand From The Perspective Of Localization

With the compatibility of various national cultures,the interdependence of the economy,the closeness of emotions and the localization of theoretical culture that highlights the differences in brand packaging design needs to be developed urgently.Guilin,as the first batch of national historical and cultural cities,has extremely rich intrinsic materials and spiritual functions,unique geographical environment of ethnic folk art and unique living habits and historical and humanistic connotations.However,Guilin rice noodles,as a distinctive delicacy in the Gui cuisine,still lacks a systematic and aesthetic communication channel in the brand packaging design.From the perspective of Guilin's localization theory,this paper takes Guilin rice noodle brand packaging as an example,combined with the characteristics of local ethnic minorities,buildings and natural environment.It also analyzes the history and culture of Guilin rice noodle brand packaging through field research as well as the convergence and oneness.Therefore,it is of great significance to use local characteristic cultural elements to highlight the excellent characteristics of the product.In this paper,with the combination of literature review method,market research method,comparative research method and inductive analysis method,the theoretical research on the packaging design of localization brands is carried out and the design of strategy practice is carried out by taking "Banlu" Guilin Rice Noodles as an example.In the process of creation,the visual elements with the localization theory of Guilin were extensively excavated,and the logo,graphics,color,material and other aspects of the brand packaging of Guilin rice noodles were innovatively excavated,and H5 and mini games were integrated into the new media.The dimensional code thus narrates how to realize the brand product packaging design based on the localization,and also provides a new reference path for the packaging design of other Guilin rice noodle brands.The full text consists of six parts: the first part is the origin of the topic selection,which mainly involves the research background,the significance of the article,the research status,the research connotation and framework,the research methods adopted,and the ideas and innovations of the research to pave the way for further in-depth research.The second part uses the method of literature review and market research to describe the characteristics of the theory of localization,as well as the scope of application of localization at this stage,researches the image research and basic overview of the packaging of localized brand products,and discusses the localization.The current situation of gender theory in brand packaging design,illustrates the interaction between product brand packaging design and product localization theory fusion.The third part mainly uses the comparative research method and inductive analysis method to study the current situation and artistic expression of the packaging market of Guilin rice noodles and similar products,adding artistic color to the local integration of brand packaging design,improving the interest,and providing information for the construction of subsequent texts of theoretical basis.The fourth part makes a strategic analysis for the construction of localization brand of Guilin rice noodles,breaks the barriers of existing brand packaging,focuses on the organic combination of local culture and brand with distinctive characteristics,and makes a variety of changes in the selection of visual symbols,and systematically expounded the output form of the local cultural content of "Banlu" Guilin rice noodles.The fifth part formulates the brand strategic positioning of "Banlu" Guilin Rice Noodles,so as to carry out brand logo design,brand packaging effect design and product peripheral derivative design,forming a closed-loop state between theory and practice.Part 6,as the end of the article,summarizes the innovations of this article,looks forward to the future of local rice noodle brands,and hopes to express people's spiritual world through specific images while reflecting local aesthetics.