| Hot pot prefabricated food,also known as pre-processed food,is a new product that has emerged recently.It is a kind of food that is pre-made for sale.With the rapid development of society,the pace of life has accelerated.The prefabricated food can meet modern people’s needs for speed and practicality.Illustration in the prefabricated food packaging design is an important form of visual expression.A variety of styles and techniques can be used to build the image and visual narratives can also be made according to different themes and styles,thereby showing rich visual effects and humanistic emotions.In this study,taking "Blazing century" as an example,the principles and methods of illustration elements were explored.In the first part,the history of prefabricated food packaging design,the illustration art styles,AI image generation technology,etc.were discussed.In the second part,a preliminary investigation was conducted,the overall positioning of the brand visual design was determined,and the design principles of illustration were proposed.In the third part,the visual elements were analyzed,the exciting visual narrative involving the illustration elements guided by AI technology was elaborated,the relevance of the artistic concept of illustration expression was explored,and the ways to achieve the design effect by means of AI image generation technology were discussed.A design analysis of the packaging design process options,final selection options and brand extension design categories was provided to further emphasize the wide application of AI assistance in the design.In this study,the versatility and applicability of illustration forms generated by AI technology was discussed.Combined with the brand positioning,a more personalized vision could highlight the brand image and cultural flavor,and to improve the competitiveness and added value in the market.The feasible path for AI technology to empower packaging design was investigated. |
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