| Traditional time-honored brands is a cultural brand left after hundreds of years of competition,with products,skills and services passed down from generation to generation,with a distinct traditional cultural background and profound cultural deposits of the Chinese nation.Under the background of rapid development,it is imperative to inherit the value of time-honored brand culture,design appealing packaging and win the favor of more consumers.In recent years,with the development of social economy and the improvement of people's living standard,consumers not only have higher requirements for timehonored products in terms of variety,taste and style,but also have higher expectations for packaging in terms of aesthetics.Under the background of the old brand gradually younger and trend,how to embody the packaging of the status and value of illustration in the rejuvenation of old brand,the author from the packaging illustration of the aesthetic elements were analyzed,and the characteristic and the value and position of packaging illustration,and use case analysis to explore the packaging illustration for the influence of the brand younger.The author takes "Yefengsu Gaoliangyi" as an example to carry out illustration design,to analyze and investigate the visual image problems existing in this brand,and develop relevant brand rejuvenation strategies.Combined with the brand's own development concept,follow the design principle of youth,"Yefengsu Galiangyi" questionnaire,in order to find out the design strategy suitable for brand youth,presented in the form of illustration in the paper.Through the analysis of the traditional old met a bottleneck in the visual aspects,on the carrier of brand culture elements,through the illustration of the expression,"Yefengsu Gaoliangyi" on younger,emotional design,conform to the trend of The Times,aesthetic style of painting,drawing accord with the modern young people to bring new development opportunities and brand make "old brand". |
PDF Full Text Request