| The food packaging market Chinese,is not difficult to find that in recent years the illustration in food packaging design in the form of a thick texture basic traditional packaging illustration,gradually tend to innovative ideas,bold layout of lightweight design.This refreshing style change will be more or less affected by the current global design circle of flat design craze.Flat illustration comes from the flat design development is widely used in food packaging design,high quality flat illustration not only effectively shaping packaging brand image,but also can directly attract the attention of customers,quickly aroused the potential consumer desire to buy success as a major selling point to increase the added value of the.This paper mainly studies the application of the flat illustration in the design of the three-dimensional packaging.Firstly,the concept and classification of illustration of food packaging design was discussed from the aspect of theory,secondly analyzes the concept and design of flat flat type of illustration,summed up in a flat design based on the related theory,then analyzes the essential characteristics of flat to flat illustration,illustration and food packaging design with the food packaging illustration of the realistic and flat two styles were compared and analyzed in the flat food packaging illustration of beauty.In this paper,a large number of domestic and foreign typical flat food packaging illustration legend.Finally summed up the change of flat design illustration of food packaging in line with the modern aesthetic ideas of modern culture are the demand of modern people is more emotional and spiritual needs of a reproduction of the cultural sense of the times. |
