Design And Application Of Flat Illustration In Cigarette Packaging

Cigarette packaging is a way to realize the value of products.It carries the dual tasks of material and emotion.In the fierce market competition,a hundred schools of thought contend in the domestic cigarette market.It is not easy for cigarette packaging to stand out and maintain a good development trend.Today,people's material culture has been greatly enriched,and with the improvement of spiritual culture and aesthetic taste,consumers hope that cigarette packaging can not only get visual shock,but also meet the spiritual value and aesthetic enjoyment.It can be predicted that if modern cigarette brands want to attract more age consumers,they not only need to maintain good quality in products,but also need to meet the spiritual and aesthetic needs of consumers in cigarette packaging.Graphic design on the basis of a large number of vector style graphics,bold use of style concise form to express the theme.In recent years,with the development of modern science and technology,flat design has become the mainstream.Flat illustration inherits the advantages of flat style,such as simple graphics,clear text and simple color.It can effectively convey information in a short time,give people a clean and simple visual experience,meet the characteristics and needs of modern life,and make the application of flat illustration become the trend of today.In this paper,through the study of flat illustration in modern cigarette packaging,flat illustration and cigarette packaging can learn from each other and make progress in visual design.Flat illustration extremely simple expression,so that the cigarette packaging in the limited space for efficient transmission of brand information,brand characteristics have a higher degree of recognition,so as to improve the value of cigarettes and brand market competitiveness,so that modern designers from the enterprise connotation to find more elements and brand visual image to make a new extension.