Study On The Application Of Flat Commercial Illustration In The Packaging Design Of Health Preserving Tea Paste

Illustration is an indispensable and important way of expression in commercial design,especially in product packaging design.Flat illustration keeps up with the pace of the times,and its unique artistic charm and rich forms of expression are increasingly attracting the attention of the public through the refinement and generalization of the essence of commodity information.The prosperity of society and the continuous development of science and technology have also greatly changed the public’s consumption concept and aesthetic taste.For commodities,it is no longer just about rational consumption.In addition to the quality of the commodity itself,its external performance has also become a magic weapon for commodity sales,and the long-standing realistic illustrations have caused visual fatigue and flattened the audience.The integration of illustrator not only liberates the public’s aesthetic fatigue,but also makes the creation of illustrations more diverse.In the era of information explosion,the development of the Internet allows the public to know news from all over the world without leaving home.Therefore,attracting consumers with all kinds of commodities and making them have deep memories or purchase behaviors are the needs of designers in the new era.Fully considered design issues.Therefore,it is of great practical significance and research value to use flat illustrations to enhance the public’s understanding of the language of packaging illustrations,thereby relieving the public’s long-standing aesthetic fatigue.The creation of flat design and commercial illustrations has enabled a large number of commercial projects in the domestic market to be solved more efficiently.The concise and clear flat illustration language is used to explore more easily conveyed illustrations in packaging.This paper takes the application of flat commercial illustrations in packaging design as the main research object,analyzes the related factors of flattening,the characteristics of commercial illustrations,and analyzes the design cases of flat commercial illustrations applied in packaging,following the pace of the times,applying flat illustrations in the commercial packaging practice of a series of health tea creams.