Application Of Flat Illustration In Tea Packaging Design

In the era of the rapid development of contemporary electronic information technology and the Internet,the flat design style has revealed its vitality and has been popularized worldwide in a short period of time,and is deeply loved by young generation.Flat illustration is the product of the combination of flat design and illustration art.As flat illustration being an emerging art form that meets the aesthetics of the times,this article attempts to combine it with tea packaging design to form a collision between traditional products and modern art.This article is composed of five chapters.The first chapter mainly discusses the background of the application of flat illustrations in tea packaging design and the current status of research at home and abroad,and it clarifies the purpose and research methods of the subject research.The second chapter is about an overview of illustrations.It clarifies their concepts and definitions,analyzes the artistic characteristics of flat illustrations,and provides clear directions for follow-up practical applications.Chapter three attempts to understand the design characteristics of tea packaging at home and abroad by analyzing typical cases,and to grasp the current trend of design for tea packaging,while taking its essence and removing its dross.Therefore,this chapter expects to accumulate experience for the design practice of flat illustrations in tea packaging.In the fourth chapter,through combing the current tea market application of flat illustrations for tea packaging design excellent case,it summarizes the unique advantages of flat illustrations in tea packaging.Chapter five focuses on the practical exploration of flat illustrations in tea packaging.In the early stage of the design,precise positioning of tea packaging design is necessary.And through reflecting objective data according to the questionnaire,this chapter aims at young consumer groups as target customers,so as to determine the product packaging form dominated by youth,and to formulate flat illustrations and specific design strategy for tea packaging.On this basis,the application of flat illustrations in tea packaging is completed,and the flat illustrations and the whole tea packaging are fully displayed.In the last part,it summarizes the significance and value of the application of flat illustrations in tea packaging,as well as the inspiration from this research.The application of flat illustrations in tea packaging can improve the shortage of tea packaging design catering to the young generation in China and can add new vitality to the tea market.Packaging that advances with the times can increase the attention of young consumer groups on tea products,and is also of great significance to the spread and promotion of traditional Chinese tea culture.It is expected that the writing and practice of this article will bring out some discussion and experimentation.