WTL Company's Medical Self-service Terminal Equipment Marketing Strategy Research

Accelerate the pace of life and improve the quality of life so that more and more consumers gradually pay attention to the time cost control.The timeliness and convenience of the to-do items in various fields have become the customary trend of the current consumer groups.In recent years,medical treatment has been treated as an indispensable daily life part of the people,and the process is in urgent need of information Technical assistance and reform.Difficult to see a doctor and a large part of the problem is due to limited manpower and can not meet the growing needs of patients,limited spatial pattern caused by a fixed number of service windows simply can not avoid the process of excessive consumption of time,Psychological burden,therefore,the emergence of medical self-service terminal in order to alleviate this dilemma and problems,to provide patients with more choice of idle and service experience,but also allow hospitals to use more powerful technical means to enrich the service content,Efficiency and operational capacity.However,the bottleneck of electronic equipment manufacturing industry in recent years gradually highlighted,more and more transparent technical indicators and gradually lower industry barriers to many companies have set foot in the industry increasingly competitive situation.WTL companies in recent years there has been market share,inventory pressure,cash flow,profit decline and many other difficult problems,therefore,can not change the environment under the premise of starting from their own to find a better way to change It is necessary to break through the inherent inherent marketing limitations and improve the core competitiveness and develop appropriate marketing methods and efficient information network to consolidate customer stickiness,with the industry's technical strength and customer reputation to build the company's brand influence,improve the company in the consumer groups Of the visibility,to develop a more rich combination of products to win the continued attention of consumers for the company's future development and lay a solid foundation.This paper takes the WTL company as the research object,investigate the current marketing situation,analyses the main problems existing in the company marketing strategy from two aspects of internal and external,with SWOT method to determine the company's future marketing strategy.The WTL's current launch equipment products,put forward the company's marketing objectives,from product,price,channel,promotion four aspects of the development of a new marketing strategy:product,development of new products and technologies,the quality to be strictly controlled,and build brand image,improve the service system;channel the traditional direct sales channels,enhance,and enrich and expand distribution channels,to acquire market share by the strength of the channel;the price,according to customer situation and the way of payment between multiple pricing and differential pricing through a special region,the target market will more targeted promotion,combined with the current;in the market environment,mainly through advertising publicity and marketing and sales promotion three aspects of the company's brand awareness and influence rendering.The research result of this paper has certain application value in promoting the marketing level of WTL company and promoting the competitiveness of WTL company,and also has certain reference significance to the formulation of marketing strategy of other similar companies.