An Analysis On The Marketing Strategy Of GE Medical Equipment In Putian City

Opening of iatrical service marketing makes investment in Chinese iatrical service industry from overseas and domestic more quickly, and it makes increasing of market requirement of medical equipments, and makes market competitive more intensely.Facing such industry condition, how to success in strong market competitive? The paper takes example for a town in Fujian Province-Putian. It researches medical video equipment marketing policy of GE healthcare group in Putian, according the analysis of GE healthcare group and its marketing & service system. The author hopes that the paper will be conducive to the sales achievements in Putian and be of guidance for the countrywide marketing policy.During the research, the paper uses marketing policy theory to analyze the industry environment and to identify the biggest competitive power in the five ones that influences GE. It also identifies the true competitive rivals of GE. Meanwhile, through the analysis of competitive policy theory and depending on the resources advantages of GE, it determines the competitive strategy of GE and identifies a suitable market location of GE. Finally, through the analysis of 4P and 4C marketing combination, especially the product, service, price, channels of 4P and clients and communication of 4C, the paper settles the problem of how the strategic aims of GE can be carried out in the sales.