Study On The Marketing Strategy Of China Medical Equipment

With China’s rapid economic development, residents of health care demand grow witheach passing day, which brings huge development space for our medical equipment market.Along with the domestic and foreign medical equipment manufacturers to enter China’smassive one, second line city with developed economy, the fierce market competitionmakes the area market space has been seriously squeezed. However, it is a stark contrastbetween China’s vast underdeveloped areas, deserted in the basic county medicalequipment market, be misfits with which our country is vigorously promoting the reformpolicies. It is in this context, Zhuhai Blue Ocean Strategy medical Limited by Share Ltdseize the development opportunity, by virtue of the target market positioning accurate andcreative "one-stop" marketing strategy, and achieved good results, so that the enterprise hasobtained the rapid development. The Zhuhai Blue Ocean Strategy medical Limited byShare Ltd marketing strategy as the main research contents, and the use of modernenterprise strategic management of strategic management mode of the bold. First of all,through the analysis of the medical equipment market of China’s macro environment, andmedical equipment industry competition environment analysis, introduces the currentsituation of China’s current medical equipment market, discusses the facing Zhuhai CityBlueOcean strategy medical Limited by Share Ltd competition environment. And then onthe blue ocean strategy is introduced, the characteristics of the development of significantblue ocean strategy and its difference from the general medical equipment company, aswell as the great achievements in a short period of time, this is also the main reason as thecase analysis topic. Then, through the analysis of its STP strategy the company’s targetmarket, carries through the thorough analysis of the target market and customer demand,blue ocean strategy, put forward specific solutions, namely "one-stop" marketing strategy.After that, this paper discusses in detail the implementation and control of Zhuhai City, theblue ocean strategy medical Limited by Share Ltd marketing strategy. Finally, the authoranalyzed the blue ocean strategy’s success or not, and points out its development experience has great significance in the medical equipment industry.The results of this study can be directly applied to the Zhuhai Blue Ocean Strategymedical Limited by Share Ltd development and management in the future, and hope to beable to be helpful to the development of China’s entire medical equipment industry plays.