Research On The Marketing Strategy Of S Medical Company

China is a big country with more than one billion three hundred million people.With the continuous improvement of China's economic strength,the improvement of people's living standards and the growing demand for medical equipment,who is the world's largest market for medical devices.Statistics shows that in the first half of2012,China's medical device industry sales value has reached sixty-eight billion eighty million yuan,an increase of 20.1%,and an annual growth rate of about 14%Over the past 13 years,China's medical device market sales growth of seventeen billion nine hundred million yuan in 2001 to two hundred and twelve billion yuan in2013.As survey in 2015,the number of cancer patients in China is 4.3 million,the death toll of cancer patients are 2.5 million people a year,the current situation of China is that,every day there are 8550 people becoming cancer.Cancer patients are raised year by year.Large group of cancer patients brought Implantable Venous Port huge market potential of products.As a representative of the product in the cancer Implantable Venous Port(Port-A-Cath),also faces the huge market potential.At the same time,ledding to a huge market potential of Implantable Venous Port product competition,such as product homogeneity,the price becoming lower and lower,marketing costs more and more high,the profit is more and more thin etc.In this paper,based on the author of S Medical Company's actual work experience,S Medical Company's product Implantable Venous Port as the research object,found that S Medical Company's products Implantable Venous Port are facing problems,for example,product type is not enough rich,low cost,low brand awareness,low market share and so on.The author Using STP Strategy analysis and Marketing Mix Theory for S Medical Company's external macro environment has carried on the detailed description,from S Medical Company's marketing ability and product advantages,author has deeply analyzed the internal micro environment,on the basis of that,helping S Medical Company found to match Marketing Mix Theory strategy and differentiation strategy.S Medical Company's products market positioning and implementation of Marketing and After-Sales Service,Product Innovation,putting forward the detailed solution,such as main recommendations from productadvantages,setting up perfect enterprise management system and other aspects,meanwhile based on S Medical Company's Implantable Venous Port's advantages,to reverse the disadvantages,seizing business opportunities,outstanding product after-sales service,then walking out of the market to trouble,to better achieve strategic goals.This paper research is helpful to S Medical Company products Marketing Strategy research,as well as face similar management problems such as high cost of marketing,Brand Awareness of the small and medium-sized enterprises to provide reference and reference value.