Research Of Service Marketing Strategy On X Medical Equipment Agent

In recent years, people’s demand for health has been increasing, which leads to thegenerate of the medical health industry in our country. The demand and the market of themedical equipment is growing. But the high-end medical equipment product quality andperformance is closely related to people’s life and health, therefore, the service is being getmore and more attention to the public. The service must be as the focus of medicalequipment enterprise management.Medical equipment agent X is a body comprehensive high-tech company of productsales, technology promotion, after-sales service and the development of the technologydevelopment and so on. Although, Medical equipment agent X has taken some measuresin medical equipment after-sales service, but the medical device market is change, and themarket competition is fierce day by day. Without the support of good service quality andcustomer loyalty, Medical equipment agent X will be faced with enormous challenges.Based on the medical device industry as the background in the field of life science,selected medical equipment agent X as the research object, the relationship marketing andservice marketing related theory on the basis of combing and summary, to understand themedical equipment agent X the shortage of the present situation of the service marketingand find out the problem of X medical equipment agent service marketing, put forward theX medical equipment agent service marketing strategy, put forward the X in medicalequipment agent service marketing strategy implementation safeguard measures.This paper attempts to study X-ray medical equipment agent service marketingstrategy and applied to the practice operation, make the medical equipment agent X todetermine the correct service idea, the staff in their own market position clearly in thefierce market competition, effective service marketing efforts, improve service quality,establish a sustainable competitive advantage. At the same time also provide reference forother medical equipment agents and new development ideas.