A Study On Marketing Planning Of Guangdong Hua Tuo Medical Equipment Maintenance Co.,Ltd.

In the science and technology dominated the production operation today,medical equipment plays an important role in the hospital economic benefit,social benefit and comprehensive benefit.With the importance of medical devices have become increasingly prominent medical institutions,security assurance and quality control of medical devices become key issues of medical institutions.Under this background,the medical equipment maintenance industry arises at the historic moment.Medical equipment maintenance in improving medical equipment utilization,improving the hospital economic benefits,enhancing hospital equipment configuration,ensuring the safety of medical equipment performance has far-reaching significance.However,the development of medical equipment maintenance belongs to the emerging industry,still need to continue to explore.Guangdong Hua Tuo medical equipment maintenance Co.,LTD.in eastern Guangdong Province as the first professional medical equipment maintenance company,to study how its development is of great significance.Based on the theory of service marketing as the research foundation,according to the actual situation of Guangdong Hua Tuo medical equipment maintenance limited service products,this paper analysis of its development and service marketing strategy.First of all,based on the full investigation on Hua Tuo company from the macro and micro two aspects,on the company's current marketing situation,market demand,competition strength to do a systematic analysis.Summing up the advantages and disadvantages of Hua Tuo company,this paper analyzes the opportunities and threats faced,and has carried on the SWOT strategy.Secondly,the article on the basis of the theory of STP strategy analysis the company's market segmentation,target market selection and market positioning.And from multiple aspects,such as product,price,channel,promotion,put forward the corresponding service marketing strategy.Finally,from the optimization of the marketing organization,focus on customer resource management,strengthen the marketing process management,establish and perfect the system of assessment and incentives,strengthening marketing team building put forward the marketing strategy of security measures.The marketing practice of this thesis is focused on the application of the results of the theory in Guangdong Hua Tuo medical equipment maintenance Co.,Ltd.,in order to play theory in the actual operation of the process for maximum effectiveness.