Rsearch On Development Strategy Of Ningxia Zhengyetong Engineering Consulting Co.,Ltd.

Ningxia Zhengyetong Engineering Consulting Co.,Ltd.was founded in 1998,with a construction cost consulting "Grade A" qualification.After fifteen years of rapid development,Ningxia Zhengyetong through operating income increased from 1500000 yuan to 38900000 yuan,an average annual growth rate of more than 26%,with professional and technical personnel more than 50 people,the Ningxia Hui Autonomous Region has become a business consulting institutions of higher income,a good reputation.However,in the rapid development at the same time,Ningxia is also exposed many problems,such as irrational structure,the lack of professional and technical personnel,business scope is narrow,cannot continue to maintain the growth rate of the past.Therefore,the enterprise must be clear development strategy for establishing its,can it get long-term development?Based on the strategic management of the theoretical framework of this paper,after a brief outline of the topic,research significance,research ideas and main content and Ningxia Zhengyetong Engineering Consulting Co.Ltd.,the first of Ningxia Zhengyetong Engineering Consulting Co.,Ltd.the external environment,including the analysis of macro environment and industry,discover the enterprise facing the opportunities and threats;followed by analysis of the Ningxia Zhengyetong Engineering Consulting Co.Ltd.and the internal environment,including internal resources and ability,the enterprises which have advantages and disadvantages;on this basis,the strategic goal of the Ningxia Zhengyetong engineering consulting company in the next 5 years,and the strategic choice growth for the next;puts forward several measures to safeguard Ningxia Zhengyetong Engineering Consulting Co.Ltd.the chosen strategy can be implemented effectively,such as the organization structure,the optimization of human resources management,through customer relationship management to enhance the quality of customer service,To establish the enterprise brand image,the use of information technology improve the management ability,attention to policy and market orientation to develop new business leather,etc.;finally draws the conclusion,and puts forward the next research direction.