Research On The Development Strategy Of Zhaojin Motian Company

Now membrane technology industry has been paid great attention globally and is regarded as a sunrise industry with huge potential.Due to the membrane industry plays an extremely important strategic role in the 21 st century, the global membrane market appeared a strong momentum of growth from the beginning of this century.In 2014, our country membrane products and membrane components industrial output value reached RMB100 billion for the first time. At the same time, China’s membrane products enter the international market, homemade microfiltration membrane, battery separator and other products has the advantage of excellent quality, high performance, low price, good service and so. Therefore, a large number of products and engineering show up on the international market, and foreign companies have adopted Chinese products. There are still many problems need to be solved. Such as overcapacity in some low-end film products, the whole industry uneven, the non-standard market competition and not enough study of high-end membrane products.Based on this background, this text takes Shandong Zhaojin Motian Company Limited as an example for how to make the strategic choice in the process of membrane industrial development in the future, That makes a forward-looking guidance and help to the develop the China’s membrane industry. Shandong Zhaojin Motian Company Limited is a state-owned water treatment company, which is mainly based on membrane separation production, science and technology development, water treatment engineering design and installation. It has the large production capacity and the abundant technical strength. Its core technology of microfiltration, ultrafiltration, reverse osmosis and liquid degassing occupy an important position in the field of Chinese membrane industry. At the same time, it can effectively promote China’s resource recycling use and conducive to China’s industrial water, water reuse, wastewater treatment and the national drinking health water and make a great contribution and work for energy saving and emission reduction. Through the study of relevant industry, it can provide corresponding development strategy for Shandong Zhaojin Motian Company Limited. It is also a reference for the development of related industries. That promotes further sustainable utilization of water resources in China and beneficially supports the sustainable development of our country.First, this article has carried on the analysis to Shandong Zhaojin Motian Company Limited’s present situation and the existence question and introduces the basic situation and business operations of the company. Further analyse the company’s existing problems and lay a foundation for the formulation of development strategies for the company. Next analyse the internal and external environment based on the introduction of the present situation and the existence question. Through SWOT method, study the opportunities and threats which Motian company faces, as well as their advantages and disadvantages, thus provide the basis for the strategy establishment. Then, through the analysis of internal and external situation of Shandong Zhaojin Motian Company, this paper formulates the company’s competitive strategy. Make analysis of strategic choice of the company based on the SPACE matrix and Boston matrix. Comparing the advantages and disadvantages of the two methods, make comprehensive strategic choice for the company to avoid single method not accurate. Finally, this paper studies the implementation and reassurance of the development strategy of the company. Implement difference-making strategy from the perspective of leading technology, large-scale, import substitution strategy, strong consociation, talents introduce and capital operation. Provide financial, management, human resources to implement strategy.This is an earlier article which study on strategic management of high tech enterprises about water resources treatment. This article will be the development strategy consultation report of Shandong Zhaojin Motian Company Limited and provides intellectual support for the development of the company, and at the same is a useful analysis for the development of membrane industry.