Research On The Strategy Of CRRC Changchun Co.,Ltd.

The research object of this paper is CRRC Changchun Railway Vehicle Co.,Ltd.(hereinafter referred to as "CRRC Changchun Railway Vehicle Co.,Ltd." or "the company"),which was founded in 1954 and is one of the key construction projects of the national "First Five-Year Plan".China’s first modern rail passenger vehicle manufacturing plant is the cradle of China’s subways and EMUs.At present,the products of CRRC Changke Co.,Ltd.have been exported to more than 20 countries and regions such as the United States,Australia,Israel,Brazil,Thailand,Singapore,New Zealand,Argentina,Ethiopia,etc.The total number of exported products has exceeded 8,900 vehicles,and the contracted value has exceeded 12 billion.Dollar.The main business of CRRC Changke Co.,Ltd.includes full life cycle services including R&D and testing of rail transit passenger equipment,new manufacturing,maintenance and operation and maintenance services.At present,my country is at the historical intersection of the "two centenary goals".Under the new development pattern of China’s "dual circulation",it is also at an important juncture in the period of strategic opportunity.Against the background of the continuous slowdown in the growth of the situation,the development and transformation of the main social contradictions,the accelerated development of technological innovation and digital transformation,and the promotion of regional synergy in industrial development,these factors not only make the overall development environment faced by CRRC Changke Co.,Ltd.High-quality development adds more instability and uncertainty.In order to accelerate the company’s in-depth implementation of the new development concept,actively integrate into the new development pattern,steadily enter the new journey of continuously promoting business transformation and technological innovation,and achieve high-quality development of the company,combined with factors such as changes in the company’s internal and external environment,it is necessary to promote the company’s continuous,For healthy and rapid development,it is especially necessary to formulate and select development strategies.It is of great significance for the company to further understand and grasp the current and future international and domestic development trends,and to seize important development opportunities.This paper uses the PEST model in the stage of strategic analysis.On the one hand,it deeply discusses and analyzes the environment faced by the company from the elements of politics,economy,social culture,technology and so on.On the other hand,it analyzes its internal environment from the aspects of enterprise resources and capabilities.On this basis,combined with the use of SWOT analysis theory,the company’s internal advantages,disadvantages and external opportunities and threats are summarized,and the company’s overall development strategy is determined.Through the above analysis,this paper puts forward relevant suggestions for the company’s strategic implementation and safeguard measures at the end,aiming to provide a reference for the company’s high-quality and sustainable development,and to point out the path and the new path for the reform,transformation and upgrading of CRRC Changke Co.,Ltd.direction.