XA Company Development Strategy Research

With the high pressure of global response to climate change and the inevitable requirement of low carbon economic development, natural gas is an important clean energy and chemical raw materials, on a global scale the quick development of application and generalization has been showing a growing trend. After years of development in our country, the natural gas in development have achieved good results. This means natural gas as the main business of XA company has brought the unprecedented development opportunities and severe challenges. Therefore, it is necessary to adjust XA company’s strategic development level business structure, strategic planning, develop strategies to implement safeguard measures and take advantage of business development opportunities and internal strengths to deal with company external risks and internal weaknesses, achieving sustainable development.Firstly, the article described the overall framework of topics and articles elaborate article. By domestic and foreign classical literature collate and summarize, and cited strategic analysis tools, combined with natural gas which the energy industry, research and business development strategy of energy development strategies at home and abroad were reviewed.Secondly, according to the macro environment and industry environment XA’s external environment analysis, and the use of an external factor evaluation matrix EFE comprehensive evaluation of 3.0 points, the external environment opportunities outweigh the threats; XA according to according to the company’s development, organizational structure, etc. internal environmental analysis, and the use of internal factors evaluation matrix IFE comprehensive evaluation, obtained 2.65 points, intranet development advantages outweigh the disadvantages.Thirdly, using GE matrix industry attractiveness and competitiveness of the business unit analysis concluded:XA company’s industrial and commercial customers business unit markets more stable business development, future development will continue to maintain and consolidate the existing position; Civil business unit may take further market segmentation, specialized strategies; LNG market can be broken down in order to seek dominance; welfare users, CNG and OEM business units can use the existing foundation, take acquisition strategy; value-added services company to implement the recommendations of specialization, seek small market share.Fourthly, combined with external factors comprehensive evaluation within XA company, strategic positioning analysis and strategic choices, based on the results of SWOT analysis, the use of leverage, taking SO strategy (opportunity+advantages), and the use of BLM strategic model for strategic planning.Finally, according to the results of the analysis, the paper develop XA company’s development strategy and security measures, from the organization, culture, business, human resources, financial and information security company six aspects of implementation of the strategy, and explains the research limitations and Prospect to strategic research for the development of energy-related industries to provide theoretical and practical significance.