Sw Development Of The Company's Strategic Analysis And Choice

As soon as the rapidly development of the petroleum chemical industry, the overseas great companies depend on their advantage of the technology, funds and services, develops rapidly in China. SW is facing the market competition. As the PetroChina Chemical and Marketing Company, SW company bears increase promotion and market rate, the development strategy of SW appears to be very important.This article is defers to the strategy to manage eight steps to take the paper skeleton, the company makes southwest the Chinese petroleum chemical industry and the sale in"ten one five"the stage enterprise development and the market strategy the analysis research, has analyzed"ten five"and"ten one five"the domestic and foreign petrified profession development condition southwest, in view of the southwest company,s development, obtains three kind of strategies through in exterior each factor analysis as well as using the SWOT analysis which the company may use, namely the crowded growth, the integration and the multiplex three kinds may choose the strategy, Finally will obtain the enterprise through the quota strategy appraisal matrix to use the crowded growth and the multiplex union mixes the strategy. And the utilization quota strategy plan matrix, carries on the appraisal and the choice to various plans southwest, internal superiority and the inferiority which obtains which the company to face exterior opportunity and threatens as well as has, and obtains the main strategic factor through the essential factor appraisal matrix which the influence enterprise develops, and has formed southwest the company under the specific management environment the survival and the development enterprise strategy choice.At present, the petrified profession region sale research and the application took an emerging domain in domestic also was in just starts the stage, this topic aspect research will have the certain theory and the actual reference value regarding this, had the stronger practice significance to the southwest company's development.