Development Strategy Formulation And Implementation Of Times Watch Co.,Ltd.under MG Environment From 2015 To 2017

On the basis of a mature theory of strategic management framework,this paper is aimed to launch a more systematic study about the development strategy of Times Company from 2015 to 2017 under the Management Games environment.Management Game(abbreviated as MG)is a headstone actual combat course that is set up by Carnegie University.Times Company,whose main business is wrist watch production and sales,is a multinational corporation operated under the MG environment participating the simulation operation of this course.This paper elaborates the research background as well as its research ideas and research methods,makes a introduction of the organization structure,enterprise culture,the main products and its marketing sales.It outlines the strategy management theory,including the connotation and characteristics of strategic management as well as its function,level and process,which lay theoretical foundation of this research.Afterwards,this paper makes a careful analysis of the internal(including the internal resource and ability of Times Company)and external environment(including the political,legal,economic-social,cultural,technological environment,as well as other macro-environment)of Times Company from 2015 to 2017.According to the analysis,this paper draws the corresponding SWOT matrix and points out the strengths,weaknesses,opportunities and threats of Times Company.Based on the environmental analysis resulting from the SWOT matrix,this paper selects the Expansion-type strategy as the overall development strategy for the next three years for Times Company after clearing the strategic target.Besides,this paper also helps to make strategic choice for two main products respectively,including differentiation strategy and cost leadership strategy.Then,this paper demonstrates in detail the strategy implementation year by year from 2015 to 2017 of Times Company in the aspect of planning,actions and implementation effectiveness.It also makes the conclusion of this paper and expectation of the future research and work practice.