Study On Art Publishing Houses In The Supply Of Local Public Cultural Services

The fundamental purpose of publishing is to spread knowledge and disseminate fine culture.In China,the publishing industry has always existed as a public social welfare undertaking,effecting an important role in the supply of public cultural services.However,with the continuing reform of our cultural system,publishers began to carry out classification reform,as a result of which most were converted into the enterprises.Under the enormous pressure arising from economic interests,social benefits could easily be overlooked,as such mainly rely on public social welfare publishers to provide public culture services is clearly insufficient.As the contradiction between a lack of publication in public cultural services and a rapid increase of public demand in public publication services becomes increasingly prominent,the standardization and equalization of public cultural service system has clearly been affected to an extent.Against the backdrop of an acceleration on construction of a modern public cultural service system and the formal implementation of the "The People's Republic of China Protection of Public Cultural Services Law" which clarifies that "the State encourages business cultural units to provide free or preferential public cultural products and cultural activities",art publishing houses,as one of the participants in the provision of public cultural services,will be an indispensable force in the provision of local public cultural services and has an active role in improving the provision and effective provision of local public cultural services.This paper focuses the research subject on a small sub-category of the press and publishing industry,i.e.art publishing houses.Through the classification of art publishing houses,public cultural services,provision of public cultural services and other related concepts,this paper applies theories of public product,new public services,participatory governance and other related topics,and takes into account the particularity of transformation of a cultural enterprise unit from a cultural institution,to expounds the advantages and practical significance of participating in the provision of local public cultural services.References are made to the relevant theories and practices of NGOs,NPOs and foundations involved in public cultural services at home and abroad to introduce the relevant situations of Guangdong Lingnan Art Publishing House.Through relevant information and data from their participation in the provision of local public cultural services,this paper analyses the means and effects,existing issues,and provides a dialectical analysis on the underlying cause of such issues(include system,mechanism,economic attribute and self positioning)relating to their participating in the provision of local public cultural services.Based on experience of publishing public cultural services at home and abroad,taking into account the actual situation in China revolving around four aspects,i.e.the management,the participants,the means of participation and the service targets,this paper proposes counter-measures to improve the publishing enterprises' participation in the provision of local public cultural services.