Problems And Countermeasures Of Effective Supply Of Public Cultural Services In The New Era

Adapting to the new social environment changes in the new media era is the inevitable requirement of carrying out the service idea of people as the center,the realistic choice to enhance the ruling ability and the government's credibility,and the effective way for the Government to strengthen the social communication ability and construct good public relations.In recent years,the public opinion caused by the new media has been rising,and the effective response to public opinion and the construction of a good public opinion ecology has become an important consideration.This paper combines work practice and thinking,based on the theory of Marxist news opinion and the concept of the network public opinion crisis,the paper scientifically examines the formation mechanism of the crisis of public opinion in the network,analyzes the lack of positive guidance in the response to the sentiment,the weak response of the public opinion,the imperfect interaction mode between the citizens and the government The outstanding problems such as the accountability and feedback of social events,study the basic principles of the network public opinion crisis guidance and control mechanism,study and establish the perfect network public opinion crisis guidance and control mechanism,provide the theory and practice for the promotion of the media literacy of government departments and the improvement of the coping ability and level.This article takes the network public opinion crisis under the new media background as the research object,the first chapter puts forward the basis and the research significance of the topic,systematically analyzes the present situation and the research method of the public opinion guidance and control,and puts forward the theory fulcrum,the unique angle of view and the original viewpoint.The second chapter takes the Marxist news public opinion as the theoretical basis,deeply analyzes the background and the basic thread of the development and innovation of the Marxism News Opinion view,especially under the guidance of the Marxism News public opinion View,unifies the Chinese national conditions reality,carries on the systematic carding and the refinement summary to the Chinese Marxism News Opinion View Clearly put forward the guiding ideology of public opinion and theoretical compliance,and then elaborated the new Media ERA network public opinion crisis related concepts and basic connotations.The third chapter deeply analyzes the formation mechanism of the network public opinion crisis from the social governance level,the new media era's opinion development trend,the coping mechanism construction and so on,deeply analyzes the subjective and objective factors that influence and restrict the network opinion crisis disposal.The fourth chapter elaborated the network public opinion crisis guidance and control mechanism construction countermeasure suggestion,this paper puts forward the basic principles to uphold the unity of the party spirit and the affinity of the populace,adhere to the unity of theory and practice,adhere to the unity of objectivity and orientation,and provide value and direction for the idea transformation and mechanism innovation of the network public opinion crisis.From the positive guide,Emergency handling,public appeal and response interaction,after dealing with the aftermath of crisis management,accountability and countermeasure analysis,this paper analyzes the difficulties in guiding and controlling the network public opinion crisis,grasps the new situation in the network public opinion crisis,and examines the network public opinion crisis with a broader perspective,and puts forward a forward-looking and targeted countermeasure,For the government in the public opinion to play a good active battle,strategic battle to provide a reference.