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The Study Of The Phenomenon Of Publishing Houses Participating In The Construction Of Urban Public Reading Space

Posted on:2021-01-15Degree:MasterType:Thesis
Country:ChinaCandidate:R Y LiuFull Text:PDF
GTID:2428330605976456Subject:Publishing
Abstract/Summary:PDF Full Text Request
Nowadays,the publishing houses is in an important period of transformation,and its product structure,operation mode,publicity mode and other aspects need to inject new vitality.The urban public reading spaces integrate the characteristics of libraries and physical bookstores,and integrates many functions of book reading and cultural services in this new period.This background brings new opportunities for the cooperation between publishing houses and urban public reading spaces.This paper takes the phenomenon that publishing houses participate in the construction of urban public reading spaces as the research object,and analyzes it carefully in order to give some suggestions for the process of publishing houses participating in the construction of urban public reading space.This paper is mainly divided into six modules,the contents of each module are as follows:The first part mainly summarizing the research background and current situation of the publishing house's participation in the construction of urban public reading space.The first chapter analyzes the current situation of publishing houses' participation in urban public reading space.The second chapter analyzes the meaning of the publishing houses' character in the construction of the urban public reading spaces.The third analyzes the patterns and the features of publishing houses in the construction of the urban public reading spaces.The fourth chapter analyzes some strategies of publishing house in the construction of urban public reading space.In the fifth chapter,according to the problems in the phenomenon,there are some suggestions that the author provides publishing houses with how to perform well.The last part is the conclusion,which combs the research content of the whole paper and points out the advantages and disadvantages.
Keywords/Search Tags:publishing houses, urban public reading space, library, publishing Brand
PDF Full Text Request
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