Study On The Tactics Of IDOL IP

In 2015,premier Li Keqiang put forward the plan of "Internet plus" in the government work report,and then the whole people entered the age of "Internet plus".In this context,the rise of "IP fever" comes along with the emergence of literary IP,film and television IP and idol IP.Idol IP,by contrast,appears much later,but with the speed of development,the idol IP industry will gradually take shape.In this social environment,in 2013,the mainland's first youth idol group TFBOYS debut,their way of training to learn from the Japanese summary model,conform to the process of fostering idol operating process of IP.So this article will take the TFBOYS as the case,the communication of knowledge,from the five elements of communication analysis TFBOYS idol IP the success of the operation strategy: namely the disseminator,audience,communication content,communication channels,communication effect and so on,the corresponding brokerage,idol,transmission channels,communication effect and so on.At the same time,the paper summarizes the shortcomings of the IP operation,and then summarizes the strategy of improving the problem.It is hoped that this will result in a new set of model IP operating mode,which will be useful for the whole idol IP industry.The research methods used in this article mainly have four kinds: one is the literature analysis method.Mainly through China hownet national academic journal full-text network(CNKI),a database of ten thousand data along with all kinds of information through Internet,widely collect relevant IP,star IP,such as literature,understand the current star of the status quo of IP way in this paper,we study offers theory support and experience for reference.Second,content analysis.Analyze the theme and characteristics of its content production.Three is a deep description.Through the "idol" this particular,situation and specific content,analyze the TFBOYS company,fans,IP,to explain the deep meaning.Four is case analysis.The full-text analysis of the propagation characteristics of star IP in a typical case is TFBOYS.