Analysis Of Network Variety Production And Communication From The Perspective Of Content Elements

With the continuous advancement of Internet technology,the media pattern has changed,and the previous traditional media order has been broken.The change of media forms will inevitably lead to changes in content form.Since 2005,the video website has started to take off,and the self-made content of the website has become a hotspot in the industry.A new content product,the network variety,has developed rapidly and has received extensive attention from the industry and academic circles.In recent years,the network variety has shown the development of the well-drilling type,but the quality is the good and bad being intermingled,and it is criticized for its lack of originality,weak cultural construction function,and insufficient linkage with users.On the basis of clarifying the research background,the value and significance,the research structure,the methods,and research innovative points,the thesis firstly concludes and summarizes the network variety concept,development stages and the four elements of network content products-content,form,relationship and scene.Then based on the "four elements" to analyze the status quo and problems of the current network variety production and broadcasting,the paper considers that the main problem is the lack of high-quality products,which are embodied in the following: lacking cultural connotation and innovation;form performance having not matched well with the Internet characteristics;user development being not in place,deep participation being insufficient;scene effects being not fine.After returning to the nature of the Internet to analyze the production and communication process of the network variety,the paper considers that technological innovation reconstructs the communication mode of the network variety,and highlights the personal value of the user and forms a cultural landscape with multiple programs.Finally,from the perspective of the four elements,the paper proposes the future development of network variety,and proposes that the network variety should make good use of Internet characteristics,continuously use big data to deepen the content field,lay out the program ecological environment with an open and shared mentality to maximize the personal value of users,and enhance the user's immersive experience by optimizing the scene.In short,the paper considers that the production and dissemination of network variety should be recognized,grasped and carried forward by practically integrating the essence of the Internet,the rational and appropriate use of its traits can make the development of network variety to a new level.