Development Strategy Of A Education Press

Along with the increasing emphasis on social culture, publishing industry, as a crucial part of cultural industry? has undergone tremendous changes,publishing market is more normative, and the competition among publishers is increasingly fierce. At the same time, the development of digitization and network bring sgreat challenges to traditional publishing, the paper book is under threat of substitute. Publishers need to devise reasonable strategy to maintain a stable development.The thesis analyzes the development strategy of A Education Press using strategic management theories and analytical tools. Firstly, through the analysis of A Education Press business processes, human resources, research planning ability, distribution ability, to make clear press and internal advantages and disadvantages. Secondly, using the PEST analysis model and the Porter's five forces s model of the macro environment for the press and industry environment analysis, A education press the external opportunities and threats of. Thirdly, based on the analysis of the internal and external environment of the press on the model of the strategic development of A Education Press SWOT analysis,selected development strategy mode. Finally , the implementation of A education press development strategy provides a perfect human resources policy, corporate culture and other reasonable suggestions to improve the enterprise management innovation ability, and cultivating the press development strategy match.