Study On The Strategic Development Of OFF THE SEVEN Detective Hall

With the completion of a well-off society in an all-round way,people's living standards are improving day by day,residents' disposable income is increasing,and residents' cultural and entertainment needs are gradually prominent.As a combination of culture and entertainment services,script killing has attracted the active participation of a large number of young people,become a new option for young people in leisure and entertainment,and established a new channel for social communication among young people.In recent years,China's script killing industry has developed rapidly,and a large number of online script killing APP and offline script murder detective centers have emerged.On the one hand,the high copyright fee and commission of high-quality scripts attract a large number of high-quality scripts to kill the creators;on the other hand,detective variety entertainment shows are widely broadcast,gathering many detective fans.The script-killing industry also breeds huge business opportunities.OFF THE SEVEN detective hall is a Changchun local offline script kill enterprise,has been established for 5 years.The OFF THE SEVEN detective hall through the initial stage urgently needs to make the development strategy choice of the growth period.OFF THE SEVEN has advantages than other script stores in the industry,but also has disadvantages to hinder its own development.Facing the rapidly changing opportunities and threats,OFF THE SEVEN detective hall should make full use of its own advantages,avoid its own disadvantages,seize the development opportunities,and resolve the potential threats.This paper explores the development strategy of OFF THE SEVEN detective detective hall through empirical research,case research and literature analysis.First of all,this paper discusses the consequence of the service industry development and the significance of studying this paper.This paper summarizes the relevant theory of strategic management and development strategy.Secondly,this paper introduces the general situation of OFF THE SEVEN Detective Hall,and finds out the problems and causes of the development of OFF THE SEVEN detective hall through investigation and analysis.Thirdly,the strategic environment of OFF THE SEVEN detective detective hall is comprehensively analyzed.With the help of PEST analysis tools,the paper comprehensively analyzes the external political,economic,social and technical environment of OFF THE SEVEN detective detective hall;explores the core competitiveness with the VRIO framework;analyzes the advantages,disadvantages,opportunities and threats of OFF THE SEVEN detective hall through SWOT matrix,and analyzes the different strategic choices of SO growth,ST diversification,WO torsion and WT defense.Since the advantages of OFF THE SEVEN Detective Hall are more obvious than the disadvantages.Furthermore the external opportunities outweigh the threats.OFF THE SEVEN Detective Hall should choose the development strategy of SO growth and ST diversification.According to the development stage of the OFF THE SEVEN detective detective hall,the strategic planning goals are formulated.The preliminary conclusion is as follows: OFF THE SEVEN detective detective hall should choose the combination of intensive strategy and diversified strategy,and provide corporate culture,organizational system,human resources and financial technical support for the implementation of the strategy.Make use of the products and services with obvious advantages,establish the core competitiveness,seize the northeast regional market and extend to the national script killing market,strengthen the development and collection of new technologies and script products,and realize the rapid growth and long-term development of the company.It is hoped that through the research on the development strategy of OFF THE SEVEN detective Hall,it can provide reference for the growth and development of start-up script killing enterprises,provide development ideas for the service industry suitable for the economic development of northeast China,and enrich the research content of script killing industry in China's cultural and entertainment industry.