Study On The Development Strategy Of The Vocation Education Textbooks Of Preschool Education Professional In BSD Press

The development of modern vocational education provides a broad market prospect for the development of vocational education materials for educational publishing enterprises,and also brings the development power to the publishing enterprises in the transformation of new media technology.With the extensive application of new media technology,vocational colleges have entered the era of "Internet + education" digital learning.Traditional paper teaching materials can not fully meet the teaching needs,publishing enterprise materials development has encountered the bottleneck of development.Based on the above background,this paper,based on the research on the development strategy and textbook development strategy of domestic and foreign publishing enterprises,combines the basic theory of enterprise strategic management and product development strategy.This paper analyzes the problems existing in the development of BSD pre-school education specialty teaching materials and the causes of the problems.It analyzes the competitive environment of the same industry in the development of teaching materials by using the Porter five-force model.Through the SWOT matrix analysis method and the advantages of BSD publishers This paper puts forward the development strategy of quality improvement based on the cover design,content layout and textbook content improvement.Based on the regional and local teaching materials development strategy of the adaptability of vocational teaching materials,the financial development strategy based on strengthening the construction of teaching resources,One of the marketing service strategy.And puts forward the safeguard measures of strengthening the management system construction,optimizing the business work flow,human resources security,and financial system guarantee.Through the research of this paper,it will provide a solution for the development of BSD pre-school education teaching materials for pre-school education,and also provide reference for the development of BSD's other disciplines.At the same time,it is the development and system of the development of teaching materials in the same industry Construction to provide a little reference.