Research On WeChat Public Platform Of The Communication Of Corporate Culture Of G Company

We Media,not only brought opportunities and challenges to the traditional Media industry,is known as the window of a mass,can take the initiative to spread during this period,the audience were 'going to be',and become more and more with the perspective of disseminate and identity information involved in the life.Companies also began to start a new communication and explore of We Media under the background of the prosperity of internet media circumstance,many active adoption of new media tools to carry out communication activities of enterprise's survival way also has changed.Based on the new media era of rapid development under the background of the enterprise culture communication needs as a starting point,G company,for example,from the media research of WeChat public platform,blend in corporate culture dissemination mechanism in the study,from the transmission,the carrier,communication content,communication audience that several big media elements,to a certain degree and scope of the empirical research,explore the lack of enterprise operating WeChat public platform and strategy,discuss the future development of WeChat public platform,cultural transmission demand for other similar enterprises to provide reference and reference.