Optimization Research On Corporate Culture Development Of Gao Bo Media

With global economic integration development,the increasingly fierce market competition environment,enterprise must pass to raise their competitiveness,adapt to the change and development of The Times,create has the characteristic of the development strategy,adjust the enterprise culture construction,to help promote the sustainable and healthy development of the enterprise.Natural selection media faces a particularly brutal market competition,and strategic direction of change makes the current system of corporate culture is difficult to meet the development of enterprises.The advent of the era of Internet economy,the construction of enterprise culture is critical,need to keep pace with The Times,more must adopt new thinking,new methods,build a new,to adapt to the social and market demand of the enterprise culture system.In this paper,using literature analysis method,etc.,combining previous research results and the natural selection of media companies trajectory and the strategy and so on,the construction of enterprise culture for the Internet economy era,in-depth research.First of all,based on the concept of carding,is clear about the definition and connotation of enterprise culture and so on,structure characteristics and so on,enrich the theoretical basis for this article,based on the analysis of the current status of enterprise culture,there is a lack of awareness of employees on corporate culture,corporate culture and develop the strategy to disconnect is insufficient,service and innovation oriented by enterprise culture,the phenomenon such as the level of the enterprise culture construction to promote,the main causes of these difficulties lies in the lack of unified planning,corporate culture and strategy does not match the current consciousness is weak,the leadership culture construction,enterprise culture construction lags behind that of the enterprise development,management level is not adapt to the development of The Times and the staff's subjective responsibility consciousness is not strong,based on this analysis,this study explore suitable for natural selection media company optimization framework of enterprise's cultural system,and puts forward the optimized framework of enterprise culture and enterprise culture to promote and implement for the optimized from including organization guarantee,information communication,training and incentive mechanism,system security and resource security gives the corresponding policy recommendations andfor the advance of the corporate culture implementation scheme,etc.,in order to give full play to the positive role of enterprise culture.In this paper,by using professional corporate culture related theory of natural selection media company enterprise culture construction optimization research,combining with the characteristics of era and enterprises and formed a set of theoretical basis,strong operability,combine the actual enterprise culture construction optimization scheme and implement plan and protection measures,to improve the management level of natural selection media companies and corporate culture to foster ability,strengthen its core competitive power and soft power,the enhancement enterprise's cohesive force and centripetal force,is of great significance to promote enterprise healthy and sustainable development.