Research On Research On New Media Factors Affecting Corporate Culture Construction

The practice of enterprise management shows that the construction of enterprise culture is of great practical significance to the long-term development of enterprises.Through strengthening the construction of enterprise culture,modern enterprises can improve the cohesiveness and centripetal force of the organization,standardize,restrain and encourage the organization of employees' behavior,so as to lay a good cultural atmosphere and environment for the sustainable development of the organization.After entering the twenty-first Century,new concepts and new technologies are emerging.The path of enterprise culture construction should also be updated in time according to the changes of internal and external environment.The new media has innovating the traditional media's ideas,techniques and means.New media is more suitable for the development and characteristics of the new era.The new media has broad application prospects in the field of corporate culture construction.On the basis of research at home and abroad,this paper makes a systematic study on the factors affecting the construction of enterprise culture by the methods of literature research,questionnaire and empirical research.Through this study,it is beneficial to provide a certain theoretical reference and method reference for the cultural construction of enterprises under the new media perspective,and to guide the related enterprises to make full use of new media technology in the process of building enterprise culture,improve the efficiency of enterprise culture construction and enhance the comprehensive competitiveness of enterprises.In the new era,to strengthen the construction of corporate culture,we must integrate the existing platform resources,make full use of Weixin,Weibo and enterprise automation office system,innovate the way of corporate culture propaganda,and disseminate corporate culture through public numbers.Empirical results show that although in the original model,the impact of new media community on corporate culture construction is not significant,but under the moderating effect of organizational support,the impact of community on corporate culture construction is deepened.This requires that in the process of using new media to build corporate culture,the management of enterprises should strengthen guidance and planning,and actively encourage staff to strengthen communication and understanding through the establishment of "corporate culture group" and other ways,so as to promote the efficiency of corporate culture construction.Relying on the new media,we should build a long-term and dynamic mechanism of corporate culture construction.In the process of using new media to build corporate culture,we should guard against arrogance and rashness,and deal with the relationship between current interests and long-term interests.Empirical research finds that the fragmentation of new media will negatively affect the construction of corporate culture.As a kind of "media",new media is "neutral",and there is no difference between good and bad.The key is to avoid the "disadvantages" of fragmentation of new media in the process of building corporate culture by using new media.This requires that in the process of building corporate culture in new media,enterprises should also do a good job in planning and post-management.While ensuring the interaction and sharing of new media,they should screen and evaluate the cultural content of propaganda,focus on key points and grasp the mainstream,so as to truly improve the efficiency of corporate culture construction.