Research On The Transmission Mechanism Of Video Webcast Based On Social Media

Since the birth of the first micro-blog site in 2009,just a few years,micro-blog with its huge explosive power and attractiveness captured the hearts of countless Internet users,China is entering the era of universal micro-blog.With the development and popularization of micro-blog,micro-blog information dissemination form has gradually evolved from the simple static text,pictures to the dynamic videot.For micro-blog,timeliness and popularization are two of its most important features,and the video webcast is the best way to reflect the feature of "instantly share".May 13,2016,"The One Live Broadcast" with micro-blog reached a strategic partnership,and taking the support function of micro-blog live broadcast service.This means that micro-blog officially joined the video live this melee.The research of this paper shows that the development of network video broadcast is deeply influenced by the mass communication,there is a close relationship between the them.And social media,such as micro-blog,just provides a platform for the video webcast.This paper puts forward the concept of video webcast,using the Lasswell's5w communication model research on the transmission mechanism of network video broadcast in social media,and focuses on the impact of video webcast on social media itself with social media ' s communication characteristics and audience base.Micro-blog is the characteristics of timely dissemination and timely sharing,and live video as the most direct and most intuitive way of transmission,video broadcast has become the main force of micro-blog dissemination of information.This paper usesliterature research,questionnaire survey,case analysis and other paper writing methods,and takes the video webcast of the micro-blog as the research object.Analysis of the impact of social media on the Internet video broadcast and the development opportunity of network video broadcast to micro-blog.