Research On The Communication Development Of Video Blog From The Perspective Of Interactive Ritual Chain-Taking Micro Blog Social Platform As An Example

Under the background of fierce competition of network platform and the continuous creation of users,in 2018,Vlog(abbreviated for "video blog")began to have a place in China's major network platforms,known as the next chance for short video development,and gradually entered and began to affect people's lives.The research on the communication and development of Vlog in China can not only improve the exposure of this hot spot,but also benefit its benign development.Based on the theory of interactive ritual chain,this paper comprehensively combs the core points of the theory,analyzes the elements,production conditions,results and core driving forces of Vlog interactive ceremony.Based on the theoretical research,development status and industry analysis,this paper discusses the optimization path of Vlog sustainable development from the perspective of interactive ritual chain.Firstly,based on the definition of Vlog and its characteristics,this paper combs the development process of Vlog communication,focusing on the in-depth analysis of the whole interactive process of the phenomenon.Based on the questionnaire survey of portrait users,this paper summarizes the usage and user preferences of Vlog communication groups,and comprehensively grasps the development status of Vlog.Secondly,starting from the theoretical basis,interactive subject,interactive mechanism and results of interactive ritual chain,this paper grasps the core points of the theory,and then takes the development of Vlog in microblog social platform as the main research object,discusses the interactive ritual link of Vlog in detail: cyberspace provides flexible and diverse opportunities,and gathers the same space through individual symbolic capital and rational choice;the focus of common concern,harmonious emotional connection and collective excitement,and then constructs the results of this ceremony: group unity,emotional energy income,symbolic capital owned by the group and the moral sense of maintaining group unity.Then,this paper focuses on the analysis of specific cases in the micro-blog social platform,selects representative Vlog works and layout settings,analyzes how the two core resources in the interactive ceremony market,namely membership symbols and emotional energy,play an immediate role and have an impact in the communication and interaction of Vlog,summarizes the flow types of emotional energy and symbolic resources in Vlog,and looks for the results of Vlog's interactive ceremony.Finally,based on the above theoretical research and case analysis,this paper starts with the micro situation,and finally focuses on the macro governance,mainly from the aspects of purifying the cyberspace,optimizing the video content,and guiding the correct value,and puts forward some optimization suggestions for the healthy development of Vlog.