Research On Micro Video Live Broadcasting Of Mobile Social Media

In recent years, with the expansion of the network video coverage level, via mobile devices of social APP to watch video has become many people’s habit, even many of the traditional media has big push into the mobile Internet micro video field. Mobile social micro video is a way of the spread of the subversive significance, and become an important component part of the structure of the media. It has been widely penetrated into all aspects of life, influencing, changing people’s life, and also pushes the continuous development of network spread "micro" era.In this paper, research shows that the development of the micro video is under the influence of mass culture, and become one of the carrier of mass culture. The concept of micro video highlights the mass culture and the audience in the role of micro video transmission, and focus on mobile Internet micro video real-time transmission in the media industry revolution brought by the image. The mobile micro video’s "killer" the racquet and other burgeoning micro video application as the research object, combined with the body aesthetic theory, theory of media spectacle, art and visual perception theory, communication theory to analyze the cause of the rapid development of micro video, as well as its mode of transmission of real-time transmission function change. This paper argues that the mobile Internet micro video real-time transmission as the beginning of the new media communication form, adhere to the rational utilization and development, will eventually provide powerful support for the development of the media industry.Mobile Internet development of micro video real-time transmission of revolutionary significance, as an appeal to the public and instructional video application contains a huge social and cultural value. Based on the rapid development of network video as the research object, on the whole grasp the development and direction of the micro video, both for the development of new media and traditional media is of great significance.