| This research focuses on the influencing factors on communication ofvideo news by micro-blog users. It makes the factors of micro-blog usersselecting and forwarding video news as research object, and the forwardingof popular video news as research samples. We mainly do the empiricalresearch about it, and combining together with focus group interview,audience research, and the network data analysis. The research willhighlight the key factors in the news information dissemination are asfollows: the stimulus point in the news information and personal newsexperience. Through the analysis of experimental results, it will find out theinfluence mechanism，and mining the subject plan and valuable creativeresources to the mass media, and finally forming a reference system. |
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