The Micro Blog Culture Research

The micro power that micro blog owned has caused a wide range of microrevolution phenomenon. In the past two years, according to the influential globalpolitical events that happened, the effect of micro blog has been more and moreobvious. Visible, due to the influence and explosive force it has, micro blog has beengradually on the new stage of media, and exerts a subtle influence on the people’slives, infiltration to people’s thought of system. If we compare micro blog world to asupermarket that contains huge amounts of information, then the public is not onlythe information of consumers, but also could free and active information fromsupermarket shelves up get what they want in micro blog information in thesupermarket. What’s more, the public is information promulgator, seller, can themsale their goods (information) on micro blog--huge open information supermarket.Micro blog effectively increase the public autonomy of information and improve theinteractivity. And the function of micro blog also has a great revolutionary effects onthe society, and all these formed a unique micro blog culture. This paper was basedon this topic and expansion of the related research.The first part of this text firstly to the micro blog concept definition, cardingand summarizing the popular several kinds of definition. And this paper using morebroad, richer connotation of the concept, on basis of these concepts, defines themicro blog as” Micro blog originates from blog which is informal and mini in scale.Through the Internet platform, the users share resources mostly in the way oftransmission, the information presented in the form of broadcast, and the way to thepost a message on the process of interaction, doesn’t get bogged down in the time,place and operation of the main objects, etc. It’s within a short limitation of140Chinese characters. Where’s in specific information distribution mode, there’s phenomenon of diversity. There is also the feature of diversity in the approaches ofinformation releasing, cell phone、IM、Web are all main medias.” Secondly, the firstsection comes to a conclusion of the features of micro blog, its most noticablefeature is that the micro blog is grassroot and is a universal participation process. Tosum up, comparing to the other network means and traditional culturalcommunication means, micro blog has features in the following: Convenience, backto face, originality, information real-time change, information fine refining,information fragmentized, set up diversified and fission excursion is changed,feedback diversity. Thirdly, the first part also classifys the micro blog, from theaspect of” micro form”, it’s classified into word class and erbal class; from theaspect of “micro content”, it’s classified into belles-lettres and non belles-lettres;from the aspect of “micro main body”(microbial),it’s classified into includingcelebrity and "grass roots", the personal and includes enterprise group, publicinstitutions, charitable organizations, government departments or relatedorganizations and the media, the organization. The first part finally combed theforeign and Chinese micro blog history.The second part of this paper mainly explores the media culture construction ofmicro blog.Along with the micro blog’s extensive and in-depth development, since the mediaera, there are also huge and complex profound changes in China’s media ecologicalenvironment. In the current media, traditional television, newspapers no longer hasthe authority of being information release center, micro blog of large amount ofordinary grassroots users have gained right of creating and spreading information, andthe right shunt gradually show the trend of enlargement, even the authoritativeunattainable medias still need to turn over to rely on micro blog to fulfill acquisitionof large portions of the information and news to.This paper discusses the micro blog’spropagation characteristic and spreading effect: in the mode of transmission,fragmentized information dissemination; in the transmission channel, realizemulti-channel, multimode integration; in the propagation velocity, viral transmission acceleration information circulation. This paper also compares and combs therelations between micro blog and traditional media from various angles, traditionalmedia is facing challenges under high speed development of micro blog but microblog also boosts the development of the traditional media.The third part of the thesis is to study the micro blog’s social communicationmeaning. From the development of the present actual situation, the micro blog areunderway expansion, and can be said to be the dominating social mode in networkform. Micro blog enables people who are in great pressure or subhealth and bad moodthat seldom have chances to communicate with each other to have an opportunity to“chat a little bit”. This, to a certain extent, eases people’s emotional and socialcontradictions. The paper discusses micro blog the individual desire from twoangles-personal factors and social factors as the key point, Micro blog breakconcentric circles communication way from social communication perspective, andthus improves the situations of China’s strong relationship.The fourth part is the main research work and innovation points of this paper.That is emphatically analyzed and studied the micro blog’s social function, includingbasic function, the core function and development function. This paper discusses thetwo basic functions of micro blog, one if for information acquisition and release, thesecond is for social intercourse and interactive. Micro blog’s core function which isalso the most important function is its ability to quickly integrate social, rapiddifference between social groups, to formation huge pressure of public opinion andsocial governance, which means micro blog’s core function is inherently governancesocial function. This is a kind of dynamic function. This paper researches anddiscusses from many angles and multiple levels the micro blog’s core function and the"new civil society": including folk opinion right, folk session field and hot issues, etc.Through micro blog, folk opinion right highlights, to a certain extent, the two competewith each other, we think that the civil society should be put in a "conversation field,this session field for folk has the openness and for the official with the characteristicsof independence. Micro blog society is leading China general society and traditional society has entered a "quasi civil society" era, micro blog’s basic function is mainly inthe process of cultural field transferred to its core function political field. In microblog "New Citizen Consciousness" firstly reflects political responsibility, namely, therouse of citizen consciousness, followed by individual consciousness as a group andsocial consciousness. Third, from a kind of phenomenon and thought into a kind ofstructure and function, even is a kind of organization.The emergence of micro blog makes the network society a pioneer of socialdemocracy and political reform, test and substitutes.”Hot issues” is the essential andintegral part for micro blog to work. From the resources of “Hot issues”, this kind ofsituation is not difficult to understand. In other words, to get long and lastingdevelopment, micro blog should find the social resonance condition. In addition to thecore of the micro blog this function and the "new civil society" relationship outside,this paper also from micro blog the citizen and the state of the interactive influence,micro blog and social order of the interactive influence, order for micro blog’sreaction, micro blog based on the "ultimate exist the existence of the" propositionreflection, from social psychology group process and social psychology effect onmicro blog’s influence on several aspects of a microprocessor blog social managementfunction. Micro blog development function mainly is the summary and outlook themicro blog to all sorts of network application integration.The paper finally is to culturally criticize the micro blog,"a new type of culturalpoverty is enveloped in all sorts of criticism on, cultural criticism as promotional ADsportiness, sterility." The development of micro blog makes information present linearrising trend, in micro blog filled with all kinds of sounds and ideas, opinions, andmicro blog also involves ten thousand surges of value judgment, to the social lifevalues, attitudes and produces a profound and complex influence. In this situation,critical media education appears especially important. How to get the most direct, themost effective way of doing that is through the media literacy education from a widevariety of information to extract useful information, to train our people, so that theycan have in the social development in the new period must have some ability, let our people wake up to the identification of all kinds of information, effective acceptinformation, not blind was information vexation, and this is also the healthydevelopment for our society which is the key point. Finally this part also discusses themicro blog’s cultural action and the advantages and disadvantages of the socialism.