The Interactive Research Of The Traditional Media And Micro-blog In The Social Hot Events

Social hot issues, micro-blog with broad user base, access to interactive incident with info rmation in time and quickly spread to form micro-blog discussions and public opinion;Howev er, in this process, the deluge of false information, the micro-blog public opinion negative pr oblems mount group polarization, etc.At the same time lag, the traditional media information dissemination channels of one-way and content homogeneity makes traditional media gradua lly loss, impact on the mainstream status.Therefore, traditional media and micro-blog in soci al hot issues to strengthen interaction of can yet be regarded as enhance competitiveness of th e two sides a win-win situation.This paper through content analysis, literature analysis and case study, which is based on s ocial hot issues, by using the theory of role and agenda setting theory is analyzed.First of all, the paper analyzes micro-blog and traditional media play a role in the social hot issues, inter active role and role not free. Secondly, analyze the micro-blog and the traditional media in int eractive mode and interaction in the process of social hot issues and characteristics, to probe how they are interrelated and influence each other and examples.Finally, discuss the social ho t issues in micro-blog and traditional media interaction exists the positive and negative effects , and to make rational thinking and Suggestions. The paper argues that the traditional media a nd micro-blog plays a different role in the social hot issues and by role-playing interaction, m ay has such characters as role conflict, role dislocation during the disturbance caused by the i nteraction.At the same time, the interaction does exist between news issues, traditional medi a issues are mainly flow to the micro-blog and twitter to traditional media two dimensions, an d form two patterns and each has its characteristics.Traditional media and micro-blog interacti ons in the social hot issues were negative effects, therefore need some measures to foster stre ngths and circumvent weaknesses.