Weibo Communication And Interaction Of Sociological Study

Human society is in experienced lengthy development, in technology over WEB2.0times,between the human and the human, social organization, structure, hierarchy in the distancebetween virtual network platform of communication can be maximized to narrow, highlyinteractive Internet technology, digital media communication means on people’s social lifeand traditions paper media caused subversive impact. In the WEB2.0mobile Internet era,most people are familiar with, the immediate influence to people life networkdissemination form than the micro-blog. The birth of micro-blog, rise, widespread networkvirtual world into people’s real life, but also changed the traditional media one-waypropagation of attribute, since the media dissemination way era, creative application to thepeople’s real life.This article through to the micro-blog this emerging network media social communicationin terms of research, from the micro-blog background, development course proceed with,analysed objectively micro-blog in Internet’s status and role. The author of the micro-blogmicro-blog users were analyzed statistically and on the part of micro-blog userssemi-structured interviews on the basis of micro-blog, this one newly emerging thingsfeatures made Baconian, and on the reasons for the formation of sociological analysis.Micro-blog has brought us timely sharing of information, we build and expand the socialnetwork, we build a public platform, these characteristics have changed people’s idea,behavior mode, interactive relationship, promoted the development of the society, andthese phenomena can be used in social interaction, social exchange theory analysis. In thesecond part of this article research micro-blog for social public life and people’s ideologicalchange, and the objective analysis of micro-blog by the existence of its own problems andchallenges. At the same time, put forward to raise the main media literacy, micro-blog tostrengthen the supervision of micro-blog optimization scheme, to promote our country inthe new era, new form, new science and technology under the harmonious socialdevelopment.