Investigation And Analysis On The Reading Promotion Activities Of Public Library Anhui Province

Lenin once said:"Books are great strengths".Today in knowledge age,good reading not only promotes cultural knowledge quality of readers,but also a great power for promoting social development.With the proportion of cultural strength in comprehensive national strength is getting increasingly higher,reading has become an important means for improving cultural soft power of a country.Premier Zhou once said he read books for rising of China.This fully explains that reading is really related with development of a country and a nation.In recent years,our country pays much attention to reading promotion.Premier Li Keqiang expressed in government report of recent two years that our country need to advocate nationwide reading and construct literary society.By end of 2016,with continuous effort from all circles,on the basis of summarizing reading promotion of past years,Chinese government issued the first national level nationwide reading in "13th Five Year Plan",in which defined "ten tasks" of reading promotion.As main body of public culture transmission,public library has obligatory responsibility to positively promote reading promotion.However,in recent years in China,with increasing faster of people's pace of life and rapid development of network informationization,people have few time for reading,and the number of readers are also increasingly decreasing.People now most tend to network reading and mobile reading,and their attention to entertainment gossip news is much more than to traditional reading.For them,it is the biggest difficulty to leave for library,and more and more people do not want to go to library for reading,the attraction of library is gradually getting less,and the atmosphere of nationwide reading is gradually getting slight.As an important part of library,public library is increasingly powerless in reading promotion,which is unparallel to both cultural construction and spiritual civilization of the socialism,so it is already very urgent for libraries in our country to promote reading promotion activity.This paper is divided into 6 chapters to discuss about reading promotion activity of Anhui province public library.The first chapter is introduction.It mainly introduces background,purpose and significance of this research,and related concept and forms of reading promotion activity of public library and so on.Based o this research,the writing of paper is conducted.The second chapter mainly mainly analyzes current status of reading promotion activity of public library of now,and sorts out and analyzes current status of public libraries at home and abroad and Anhui Province public library in details.The third chapter is the main part of the article,which includes 5 subsections.The writer chooses 4 public libraries in Anhui Province respectively,and then analyzes their reading promotion activity respectively one by one,and lists their main activities and features.The first subsection is investigation and analysis about reading promotion activity of library of Anhui Province,and the features are:good software facilities;superior reading environment;many and refined content for reading promotion;paying special attention to reading promotion to vulnerable groups.The second subsection is investigation and analysis about reading promotion activity of library of Hefei City,and the features are:building up public reading platform to comprehensively promote social reading;good planning of reading activities for advocating nationwide reading;paying attention to vulnerable groups to enlarge reader team.The third subsection is investigation and analysis about reading promotion activity of library of Tongling City,and the features are:striving to build brand activity;building up first combination of "library-store" in China;building up one-stop leisure space to enjoy reading.The fourth subsection is investigation and analysis about reading promotion activity of library of Jinghu District of Wuhu City,and the features are:paying attention to inheritance of large-scale cultural activity;elaborate building up of brand activity;constructing diversified reading platform.The fourth subsection is analysis according to researching findings in the above four subsections,and summarizes features of reading promotion activity of public libraries of Anhui Province.The fourth chapter:by survey,it intensively analyzes problems in reading promotion activity of public libraries of Anhui Province,which mainly includes 4 points:the promotion channel is narrow and the form is lacking innovation;the forms of publicity is too less and it it not uniform in urban and rural area;promotion talents are not enough and lacks fixed mechanism;the self-construction is not enough and lacks theoretical research.The fifth chapter:it puts forward corresponding countermeasures for problems in Chapter 4.Respectively are:expanding promotion channel and carrying out diversified promotion;reinforcing featured publicity,and changing ideology and paying attention to service;introducing professional talents,and establishing long-term mechanism;reinforcing self-construction,and promoting theoretical research.The sixth chapter:conclusion.The writer summarizes in details,and expects that the reading promotion of public libraries of Anhui Province to get better and better,and country can enter into nationwide reading completely.